Million Dollar Year
Million Dollar Year with Ruth Soukup is the no-fluff online business podcast for high-functioning entrepreneurs who are ready to scale smarter, sell every day, and finally create the kind of business that doesn’t burn them out.
It’s a show dedicated to helping 5- and 6-figure online business owners—especially course creators, coaches, and digital product sellers—build scalable systems, master evergreen strategy, and step fully into their role as CEO.
Our mission is to help you build a business that works without your constant input. One that generates consistent revenue. One that feels aligned, intentional, and sustainable—because you finally have the tools, systems, and mindset to make that happen. We want to help you cale your online business to 7-figures with AI, systems and strategies that work.
Each week, we cut through the noise of online marketing trends and guru hype to bring you timely, relevant, truth-telling episodes grounded in real strategy. We’ll talk about what’s actually working right now in online business—and what’s keeping so many smart women stuck.
We’ll also break down what it means to create an evergreen ecosystem, streamline your offer suite, systematize your content, delegate with confidence, and harness the power of AI to scale your results—not your workload.
It’s a place to discover practical business strategy, powerful mindset shifts, and behind-the-scenes insights from a $5M brand that’s designed for freedom. (With plenty of truth bombs along the way.)
Basically, this is the podcast to listen to if you’re asking questions like:
- How do I scale my online business without burning out?
- What’s wrong with my funnel—and how do I fix it?
- How do I turn my offer into a 24/7 sales engine?
- Should I launch… or go evergreen?
- How do I use AI to streamline content and operations?
- Why does my business still depend on me for everything?
- What systems do I need to get to 7 figures?
- How do I grow my revenue and my capacity?
- How do I stop being the bottleneck in my business?
Million Dollar Year
Why 91% Of Business Owners Feel Lost Right Now (And What To Do About It)
Join the Daily Sales Incubator
If it feels like nothing in your business is working anymore, you’re not alone—and you’re not crazy.
In this episode, I’m breaking down the eye-opening results from a recent survey of hundreds of online business owners—results that revealed one staggering truth: 91% of respondents feel lost, stuck, or uncertain about what’s actually working in their business right now.
We’ll unpack the real reasons behind this widespread burnout and confusion (hint: it’s not your fault), the massive shift that's happening in the online business landscape, and the exact framework I’m using—and teaching—to help business owners not just survive this new era, but thrive.
This isn’t about tweaking your funnel or posting more content. It’s about rewiring your business for trust, connection, and sustainability—before it’s too late.
What You’ll Learn:
- Why traditional marketing tactics are failing—and what’s replacing them
- The “trust recession” and how it’s quietly killing conversions
- The 3-pillar system I’m using to generate daily sales (without burning out)
- Why automation isn’t the answer—and what to focus on instead
- How to build real connection at scale in the age of AI
Resources Mentioned:
Join the Daily Sales Incubator
Key Quotes:
- “It’s not that you’re doing something wrong—it’s that the entire landscape has changed.”
- “Marketing doesn’t create trust. Relationships do.”
- “We’ve hit peak content. The only thing that stands out now is connection.”
- “Funnels are linear. Flywheels create momentum that compounds.”
Find Us:
Website: ruthsoukup.biz
Instagram: @ruthsoukupbiz
