Million Dollar Year
Million Dollar Year with Ruth Soukup is the no-fluff online business podcast for high-functioning entrepreneurs who are ready to scale smarter, sell every day, and finally create the kind of business that doesn’t burn them out.
It’s a show dedicated to helping 5- and 6-figure online business owners—especially course creators, coaches, and digital product sellers—build scalable systems, master evergreen strategy, and step fully into their role as CEO.
Our mission is to help you build a business that works without your constant input. One that generates consistent revenue. One that feels aligned, intentional, and sustainable—because you finally have the tools, systems, and mindset to make that happen. We want to help you cale your online business to 7-figures with AI, systems and strategies that work.
Each week, we cut through the noise of online marketing trends and guru hype to bring you timely, relevant, truth-telling episodes grounded in real strategy. We’ll talk about what’s actually working right now in online business—and what’s keeping so many smart women stuck.
We’ll also break down what it means to create an evergreen ecosystem, streamline your offer suite, systematize your content, delegate with confidence, and harness the power of AI to scale your results—not your workload.
It’s a place to discover practical business strategy, powerful mindset shifts, and behind-the-scenes insights from a $5M brand that’s designed for freedom. (With plenty of truth bombs along the way.)
Basically, this is the podcast to listen to if you’re asking questions like:
- How do I scale my online business without burning out?
- What’s wrong with my funnel—and how do I fix it?
- How do I turn my offer into a 24/7 sales engine?
- Should I launch… or go evergreen?
- How do I use AI to streamline content and operations?
- Why does my business still depend on me for everything?
- What systems do I need to get to 7 figures?
- How do I grow my revenue and my capacity?
- How do I stop being the bottleneck in my business?
Million Dollar Year
The 5 Hard Lessons I Wish I'd Learned Sooner (About Building a Life & Business You Actually Love)
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day.
Apply here to see if you’re a good fit & get access to the private training.
Some lessons you can only learn the hard way—and believe me, I’ve learned my share.
In this raw and reflective episode, I’m sharing five of the most important truths I’ve learned the long way—about business, about life, and about becoming the kind of woman who creates both with intention.
If you’ve ever felt stuck, like you’re spinning your wheels, or unsure how to move forward, these are the truths I wish someone had told me 10 (or 20!) years ago. They’re the lessons that changed everything—not because they were easy, but because they were real.
Let’s get honest about what it really takes to build a business and life you actually love.
What You’ll Learn:
- Why waiting for rescue is the fastest way to stay stuck
- The real difference between emotional spiral and mental strength
- How structure actually creates freedom (not friction)
- Why setting the “wrong” goal might be exactly what you need
- What most high-achievers get wrong about joy—and how to fix it
Resources Mentioned:
Join my new Facebook group community—The Ruth Soukup Business Circle.
Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training.
Key Quotes:
- “Nobody is coming to save you. But the good news? You don’t need them to.”
- “Mental strength is a muscle—and you train it by the way you talk to yourself.”
- “Structure doesn’t trap you—it frees you. Without it, you drift.”
- “Purpose doesn’t come from picking the perfect goal. It comes from movement.”
- “Joy isn’t a finish line. It’s available now—in the middle of the mess.”
Find Us:
Website: ruthsoukup.biz
Instagram: @ruthsoukupbiz
