Million Dollar Year
Million Dollar Year with Ruth Soukup is the no-fluff online business podcast for high-functioning entrepreneurs who are ready to scale smarter, sell every day, and finally create the kind of business that doesn’t burn them out.
It’s a show dedicated to helping 5- and 6-figure online business owners—especially course creators, coaches, and digital product sellers—build scalable systems, master evergreen strategy, and step fully into their role as CEO.
Our mission is to help you build a business that works without your constant input. One that generates consistent revenue. One that feels aligned, intentional, and sustainable—because you finally have the tools, systems, and mindset to make that happen. We want to help you cale your online business to 7-figures with AI, systems and strategies that work.
Each week, we cut through the noise of online marketing trends and guru hype to bring you timely, relevant, truth-telling episodes grounded in real strategy. We’ll talk about what’s actually working right now in online business—and what’s keeping so many smart women stuck.
We’ll also break down what it means to create an evergreen ecosystem, streamline your offer suite, systematize your content, delegate with confidence, and harness the power of AI to scale your results—not your workload.
It’s a place to discover practical business strategy, powerful mindset shifts, and behind-the-scenes insights from a $5M brand that’s designed for freedom. (With plenty of truth bombs along the way.)
Basically, this is the podcast to listen to if you’re asking questions like:
- How do I scale my online business without burning out?
- What’s wrong with my funnel—and how do I fix it?
- How do I turn my offer into a 24/7 sales engine?
- Should I launch… or go evergreen?
- How do I use AI to streamline content and operations?
- Why does my business still depend on me for everything?
- What systems do I need to get to 7 figures?
- How do I grow my revenue and my capacity?
- How do I stop being the bottleneck in my business?
Million Dollar Year
The Online Business State of the Union (Part 1)
For the first time ever, I'm inviting you to join me behind the scenes as I plan and execute my most powerful Quarterly Sprint of the year — and design your own right alongside me.
Join me for The Finish Strong Project HERE.
I've also created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day.
Apply here to see if you’re a good fit & get access to the private training.
The online business landscape is shifting—and fast. In this first part of a two-part “State of the Union,” Ruth breaks down what’s really changing behind the scenes: from devalued content to trust erosion, AI’s impact, and the new “currencies” that will define which businesses thrive. If your launches feel inconsistent, your content isn’t converting the way it used to, or you’re wondering what the next era looks like—this episode gives you the lens to see it clearly.
What You’ll Learn:
- Why 2020–2021 were anomalies, not the new normal
- What the Trust Recession is and how it’s reshaping online business
- The Content Devaluation Crisis — why content alone no longer holds the same currency
- The Five New Currencies you need to be building now:
- Thought Leadership
- Genuine Connection
- Community Building
- Personalized Attention
- Speed & Efficiency
- How to begin shifting your mindset to align with this new era
Resources Mentioned:
Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training.
The Finish Strong Project HERE.
Key Quotes:
- “Just because things worked in the past doesn’t mean they’ll work in 2030.”
- “Content is no longer king.”
- “People don’t just want content—they want connection, community, and real human presence.”
- “Trust is the new currency. Speed is the new differentiation.”
Find Us:
Website: ruthsoukup.biz
Instagram: @ruthsoukupbiz
