Million Dollar Year
Million Dollar Year with Ruth Soukup is the no-fluff online business podcast for high-functioning entrepreneurs who are ready to scale smarter, sell every day, and finally create the kind of business that doesn’t burn them out.
It’s a show dedicated to helping 5- and 6-figure online business owners—especially course creators, coaches, and digital product sellers—build scalable systems, master evergreen strategy, and step fully into their role as CEO.
Our mission is to help you build a business that works without your constant input. One that generates consistent revenue. One that feels aligned, intentional, and sustainable—because you finally have the tools, systems, and mindset to make that happen. We want to help you cale your online business to 7-figures with AI, systems and strategies that work.
Each week, we cut through the noise of online marketing trends and guru hype to bring you timely, relevant, truth-telling episodes grounded in real strategy. We’ll talk about what’s actually working right now in online business—and what’s keeping so many smart women stuck.
We’ll also break down what it means to create an evergreen ecosystem, streamline your offer suite, systematize your content, delegate with confidence, and harness the power of AI to scale your results—not your workload.
It’s a place to discover practical business strategy, powerful mindset shifts, and behind-the-scenes insights from a $5M brand that’s designed for freedom. (With plenty of truth bombs along the way.)
Basically, this is the podcast to listen to if you’re asking questions like:
- How do I scale my online business without burning out?
- What’s wrong with my funnel—and how do I fix it?
- How do I turn my offer into a 24/7 sales engine?
- Should I launch… or go evergreen?
- How do I use AI to streamline content and operations?
- Why does my business still depend on me for everything?
- What systems do I need to get to 7 figures?
- How do I grow my revenue and my capacity?
- How do I stop being the bottleneck in my business?
Million Dollar Year
The Basic Sales Principles That Never Go Out of Style
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day.
Apply here to see if you’re a good fit & get access to the private training.
Feeling like you can’t keep up with the ever-changing world of digital marketing? Trust me, you’re not alone. But here’s the truth: people haven’t changed—so the principles that sell have hardly changed either. In fact, what worked in 2010 works today, and will work in 2030.
In this episode of Million Dollar Year, Ruth uncovers five timeless sales principles that cut through the chaos and fix what’s broken—no matter what new tool or algorithm just dropped. If your sales feel harder than they should, it's time to return to the fundamentals.
What You’ll Learn:
- Confusion kills conversions—If your message isn’t crystal clear in 30 seconds, you lose.
- Empathy + Authority = Trust—You must show you understand and you can help.
- Sell what they want. Deliver what they need. Appeal to desire, not your diagnosis.
- Know your buyer types. Red, Green, Blue, Yellow—they all buy differently.
- Everything is sales. From your social media captions to your customer support—every interaction either builds trust or erodes it.
Resources Mentioned:
Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training.
Key Quotes:
- “If someone can’t answer what this is, who it's for, and why they need it now within 30 seconds—you're already losing them.”
- “People buy what they want—and then we show them what they need.”
- “When every interaction in your business is consistent, building trust and reinforcing your message—it turns chaos into conversions.”
- “These principles worked before digital marketing existed. They still work today. And they will work long after tomorrow’s tool fades away.”
Find Us:
Website: ruthsoukup.biz
Instagram: @ruthsoukupbiz
