Million Dollar Year
Million Dollar Year with Ruth Soukup is the no-fluff online business podcast for high-functioning entrepreneurs who are ready to scale smarter, sell every day, and finally create the kind of business that doesn’t burn them out.
It’s a show dedicated to helping 5- and 6-figure online business owners—especially course creators, coaches, and digital product sellers—build scalable systems, master evergreen strategy, and step fully into their role as CEO.
Our mission is to help you build a business that works without your constant input. One that generates consistent revenue. One that feels aligned, intentional, and sustainable—because you finally have the tools, systems, and mindset to make that happen. We want to help you cale your online business to 7-figures with AI, systems and strategies that work.
Each week, we cut through the noise of online marketing trends and guru hype to bring you timely, relevant, truth-telling episodes grounded in real strategy. We’ll talk about what’s actually working right now in online business—and what’s keeping so many smart women stuck.
We’ll also break down what it means to create an evergreen ecosystem, streamline your offer suite, systematize your content, delegate with confidence, and harness the power of AI to scale your results—not your workload.
It’s a place to discover practical business strategy, powerful mindset shifts, and behind-the-scenes insights from a $5M brand that’s designed for freedom. (With plenty of truth bombs along the way.)
Basically, this is the podcast to listen to if you’re asking questions like:
- How do I scale my online business without burning out?
- What’s wrong with my funnel—and how do I fix it?
- How do I turn my offer into a 24/7 sales engine?
- Should I launch… or go evergreen?
- How do I use AI to streamline content and operations?
- Why does my business still depend on me for everything?
- What systems do I need to get to 7 figures?
- How do I grow my revenue and my capacity?
- How do I stop being the bottleneck in my business?
Million Dollar Year
The Dark Side of Scaling: What No One Really Tells You About Building a 7-Figure Personal Brand
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day.
Apply here to see if you’re a good fit & get access to the private training.
Here’s the truth that no one talks about: just because you can scale fast doesn’t mean you should—especially when you are the brand.
In this vulnerable episode of Million Dollar Year, I’m pulling back the curtain on what it really cost me to build a seven-figure personal brand—and how I nearly lost my marriage, my health, and my sanity in the process.
If you've ever looked at someone else's highlight reel and wondered, "Am I doing it wrong?"—this one’s for you.
Because scaling without systems will break you. But it doesn’t have to be that way.
Let’s talk about how to grow big and build a life you actually want to live.
What You’ll Learn:
- Why hitting 7-figures doesn’t always feel like “winning”
- The hidden dangers of building a business based on you
- How the “persona prison” keeps you stuck in performance mode
- What success actually cost me—and what I did to rebuild
- The 3 pillars of sustainable scale that won’t burn you out
Resources Mentioned:
Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training.
Key Quotes:
- “When you are the product, there’s no such thing as being off duty.”
- “Success that costs you your life isn’t success—it’s just a more expensive kind of failure.”
- “You can’t scale chaos. But you can scale systems.”
- “Stop performing your life for strangers on the internet. Start building a business that serves your real life.”
Find Us:
Website: ruthsoukup.biz
Instagram: @ruthsoukupbiz
