Million Dollar Year
Million Dollar Year with Ruth Soukup is the no-fluff online business podcast for high-functioning entrepreneurs who are ready to scale smarter, sell every day, and finally create the kind of business that doesn’t burn them out.
It’s a show dedicated to helping 5- and 6-figure online business owners—especially course creators, coaches, and digital product sellers—build scalable systems, master evergreen strategy, and step fully into their role as CEO.
Our mission is to help you build a business that works without your constant input. One that generates consistent revenue. One that feels aligned, intentional, and sustainable—because you finally have the tools, systems, and mindset to make that happen. We want to help you cale your online business to 7-figures with AI, systems and strategies that work.
Each week, we cut through the noise of online marketing trends and guru hype to bring you timely, relevant, truth-telling episodes grounded in real strategy. We’ll talk about what’s actually working right now in online business—and what’s keeping so many smart women stuck.
We’ll also break down what it means to create an evergreen ecosystem, streamline your offer suite, systematize your content, delegate with confidence, and harness the power of AI to scale your results—not your workload.
It’s a place to discover practical business strategy, powerful mindset shifts, and behind-the-scenes insights from a $5M brand that’s designed for freedom. (With plenty of truth bombs along the way.)
Basically, this is the podcast to listen to if you’re asking questions like:
- How do I scale my online business without burning out?
- What’s wrong with my funnel—and how do I fix it?
- How do I turn my offer into a 24/7 sales engine?
- Should I launch… or go evergreen?
- How do I use AI to streamline content and operations?
- Why does my business still depend on me for everything?
- What systems do I need to get to 7 figures?
- How do I grow my revenue and my capacity?
- How do I stop being the bottleneck in my business?
Million Dollar Year
Navigating the AI Content Backlash as an Online Business Owner
I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day.
Apply here to see if you’re a good fit & get access to the private training.
Believe it or not, this entire episode was created with the help of AI tools. And I'm not ashamed — I'm genuinely excited about it, because this may be some of my most authentic and creative work yet.
If you’re poking around the online business world right now, you’ve likely seen the backlash: AI fatigue. Creators swearing off automation, Google's algorithm updates sidelining weak content, “going manual” becoming a badge of honor. But here’s the thing — it’s not AI that’s killing authenticity. It’s lazy strategy. In this episode, Ruth cuts through the noise to show how AI, when used strategically and thoughtfully, doesn’t dilute your voice — it amplifies it.
What You’ll Learn:
- Why the real problem isn’t AI — it’s the quality of the content.
- Ruth’s personal AI journey: from early disappointment to creative liberation.
- How AI has leveled-up her business with time savings and better content—without losing authenticity.
- Why “garbage in, garbage out” is real, and how to add yourself into the process to avoid it.
- Real-world ROI: From podcast creation to email, Instagram, and systems, AI has radically increased speed and impact.
- How AI can support customer service, team operations, strategy, and more — not just content.
- The mindset shift: AI isn’t a shortcut, it’s an amplifier — and your competitive edge.
Resources Mentioned:
Powerhouse Program – Apply here to see if you’re a good fit & get access to the private training.
AI Engine Workshop - Train AI to think like you, so your business stops depending on you.
Key Quotes:
- “The problem isn’t AI. It’s lazy content.”
- “Strategic AI use doesn’t make you less authentic. It makes you more creative and more real.”
- “You have to add yourself into the process — garbage in, garbage out.”
- “AI doesn’t replace your expertise — it scales it.”
Find Us:
Website: ruthsoukup.biz
Instagram: @ruthsoukupbiz
