Million Dollar Year
Million Dollar Year with Ruth Soukup is the no-fluff online business podcast for high-functioning entrepreneurs who are ready to scale smarter, sell every day, and finally create the kind of business that doesn’t burn them out.
It’s a show dedicated to helping 5- and 6-figure online business owners—especially course creators, coaches, and digital product sellers—build scalable systems, master evergreen strategy, and step fully into their role as CEO.
Our mission is to help you build a business that works without your constant input. One that generates consistent revenue. One that feels aligned, intentional, and sustainable—because you finally have the tools, systems, and mindset to make that happen. We want to help you cale your online business to 7-figures with AI, systems and strategies that work.
Each week, we cut through the noise of online marketing trends and guru hype to bring you timely, relevant, truth-telling episodes grounded in real strategy. We’ll talk about what’s actually working right now in online business—and what’s keeping so many smart women stuck.
We’ll also break down what it means to create an evergreen ecosystem, streamline your offer suite, systematize your content, delegate with confidence, and harness the power of AI to scale your results—not your workload.
It’s a place to discover practical business strategy, powerful mindset shifts, and behind-the-scenes insights from a $5M brand that’s designed for freedom. (With plenty of truth bombs along the way.)
Basically, this is the podcast to listen to if you’re asking questions like:
- How do I scale my online business without burning out?
- What’s wrong with my funnel—and how do I fix it?
- How do I turn my offer into a 24/7 sales engine?
- Should I launch… or go evergreen?
- How do I use AI to streamline content and operations?
- Why does my business still depend on me for everything?
- What systems do I need to get to 7 figures?
- How do I grow my revenue and my capacity?
- How do I stop being the bottleneck in my business?
Million Dollar Year
Email Open Rates Are Tanking. Here's the Real Conversation No One Wants to Have.
If your open rates are dropping, it’s not just an algorithm problem—it’s a strategy problem.
The real issue isn’t Gmail tabs or privacy updates. It’s how we’ve been thinking about email in the first place. In a world where everyone’s inbox is overflowing, the old model of broadcasting to the masses is breaking down—and what’s replacing it is something deeper, smarter, and way more effective.
In this episode, I’m pulling back the curtain on what’s really happening in email marketing right now, and exactly how to pivot if you want to keep seeing results. It’s time to stop chasing open rates—and start building a business that thrives on real relationships.
🎧 Here’s what you’ll learn:
*Why the “grow your list at all costs” strategy is hurting your business
*The surprising technical setup that can instantly improve your deliverability
*How to clean and segment your list for better engagement (and more sales)
*The secret behind my 70% open rate TruthBombs email—and how to create your own
*A simple mindset shift that can change your entire approach to marketing
*Why scaling in 2025 is all about depth, not volume
🛠 Resources Mentioned:
Scale Without Sacrifice Workshop — Register now for this free live training
ruthsoukup.biz/scale
💬 Key Quotes:
“If your email strategy is built on sending mediocre content to huge lists of lukewarm subscribers, you're going to lose.”
“Smaller, more intentional audiences are outperforming massive lists—because they actually want to hear from you.”
“The email deliverability crisis isn’t a crisis—it’s a course correction.”
“Stop worrying about your open rates. Start focusing on your relationships.”
Find Us:
Website: ruthsoukup.biz
Instagram: @ruthsoukupbiz
