Million Dollar Year
Million Dollar Year with Ruth Soukup is the no-fluff online business podcast for high-functioning entrepreneurs who are ready to scale smarter, sell every day, and finally create the kind of business that doesn’t burn them out.
It’s a show dedicated to helping 5- and 6-figure online business owners—especially course creators, coaches, and digital product sellers—build scalable systems, master evergreen strategy, and step fully into their role as CEO.
Our mission is to help you build a business that works without your constant input. One that generates consistent revenue. One that feels aligned, intentional, and sustainable—because you finally have the tools, systems, and mindset to make that happen. We want to help you cale your online business to 7-figures with AI, systems and strategies that work.
Each week, we cut through the noise of online marketing trends and guru hype to bring you timely, relevant, truth-telling episodes grounded in real strategy. We’ll talk about what’s actually working right now in online business—and what’s keeping so many smart women stuck.
We’ll also break down what it means to create an evergreen ecosystem, streamline your offer suite, systematize your content, delegate with confidence, and harness the power of AI to scale your results—not your workload.
It’s a place to discover practical business strategy, powerful mindset shifts, and behind-the-scenes insights from a $5M brand that’s designed for freedom. (With plenty of truth bombs along the way.)
Basically, this is the podcast to listen to if you’re asking questions like:
- How do I scale my online business without burning out?
- What’s wrong with my funnel—and how do I fix it?
- How do I turn my offer into a 24/7 sales engine?
- Should I launch… or go evergreen?
- How do I use AI to streamline content and operations?
- Why does my business still depend on me for everything?
- What systems do I need to get to 7 figures?
- How do I grow my revenue and my capacity?
- How do I stop being the bottleneck in my business?
Million Dollar Year
What’s Actually Working for Evergreen Sales Funnels in 2025
They’re saying funnels are dead.
But the truth? Your funnel might just need CPR—not a funeral.
Why This Matters:
In 2025, the online business world is obsessed with “infinite loops,” AI personalization, and being everywhere all at once. But let’s be honest—most evergreen funnels aren’t broken because funnels don’t work. They’re broken because you’re missing strategy, clarity, and structure. In this episode, Ruth takes a machete to the noise and shows you what’s actually working to scale evergreen funnels right now. If you’ve been tempted to burn your funnel to the ground, don’t. Start here.
What You’ll Learn:
- Why funnels aren’t dead—just misdiagnosed
- The real role of infinite loops and when they actually matter
- Where most evergreen funnels break (hint: it’s not the tech)
- Why structure always precedes scale
- How clarity in message, customer, and offer makes or breaks conversion
- What simple, scalable systems actually look like in 2025
Resources Mentioned:
- 7-Figure Growth Map (free download to identify your next growth phase)
Key Quotes:
- “Funnels aren’t dead. Yours might just need a better strategy.”
- “Structure precedes scale. Always.”
- “Trying to be everywhere usually means you’re effective nowhere.”
- “AI multiplies what’s working—but it can’t fix what’s broken.”
Find Us:
Website: ruthsoukup.biz
Instagram: @ruthsoukupbiz
