
Million Dollar Year
Million Dollar Year with Ruth Soukup is the no-fluff online business podcast for high-functioning entrepreneurs who are ready to scale smarter, sell every day, and finally create the kind of business that doesn’t burn them out.
It’s a show dedicated to helping 5- and 6-figure online business owners—especially course creators, coaches, and digital product sellers—build scalable systems, master evergreen strategy, and step fully into their role as CEO.
Our mission is to help you build a business that works without your constant input. One that generates consistent revenue. One that feels aligned, intentional, and sustainable—because you finally have the tools, systems, and mindset to make that happen. We want to help you cale your online business to 7-figures with AI, systems and strategies that work.
Each week, we cut through the noise of online marketing trends and guru hype to bring you timely, relevant, truth-telling episodes grounded in real strategy. We’ll talk about what’s actually working right now in online business—and what’s keeping so many smart women stuck.
We’ll also break down what it means to create an evergreen ecosystem, streamline your offer suite, systematize your content, delegate with confidence, and harness the power of AI to scale your results—not your workload.
It’s a place to discover practical business strategy, powerful mindset shifts, and behind-the-scenes insights from a $5M brand that’s designed for freedom. (With plenty of truth bombs along the way.)
Basically, this is the podcast to listen to if you’re asking questions like:
- How do I scale my online business without burning out?
- What’s wrong with my funnel—and how do I fix it?
- How do I turn my offer into a 24/7 sales engine?
- Should I launch… or go evergreen?
- How do I use AI to streamline content and operations?
- Why does my business still depend on me for everything?
- What systems do I need to get to 7 figures?
- How do I grow my revenue and my capacity?
- How do I stop being the bottleneck in my business?
Million Dollar Year
Is a $27 Offer the Right Answer for Your Business? Here’s How to Know.
$27 offers are everywhere. But if you're building yours to make fast cash, you're doing it wrong.
This episode is your strategy reset.
Why This Matters:
The low-ticket frenzy has taken over—mini-courses, toolkits, swipe files—all promising quick wins and "passive income." But most $27 offers? They're failing. Not because of the price point, but because the strategy is backward. In this episode, Ruth pulls back the curtain on why these offers are tanking and what actually works.
You’ll learn how to turn a low-ticket product into a powerful trust-building asset that fuels your funnel, qualifies your leads, and builds momentum toward your core offer. If you’re stuck in the weeds trying to “monetize your content,” it’s time to zoom out.
What You’ll Learn:
- Why most $27 offers fall flat—and how to make yours convert
- The shift from “low-ticket” to “trust-building” offers (and why language matters)
- What makes a $27 product strategic vs. distracting
- How to align your offer with your dream client’s stuck point
- The 5-part framework for creating a trust-builder that leads to real revenue
- Real case studies from Ruth’s own businesses (Thinlicious + RSB)
Resources Mentioned:
- AI Engine VIP Replay — A masterclass in strategic AI implementation (Trust-building offer example)
Key Quotes:
- "Your $27 product isn’t a funnel. It’s your audition."
- "If your offer doesn’t lead anywhere, it’s not strategic—it’s a distraction."
- "Trust is the real currency in 2025. Not clicks. Not hype. TRUST."
- "Stop optimizing for sales. Start optimizing for belief."
Find Us:
Website: ruthsoukup.biz
Instagram: @ruthsoukupbiz